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A full-scale concept study meant to define a new shape-language for the design of future generations of Yamaha motorbikes.
Most important objective in the program of demands of the Atlas was creating a motorbike with a sporty appearance with which at least 70 liters of luggage can be transported. An assignment that initially sounds like : ‘design a formula 1 racing car that you can use also as a moving van‘.
The design of motorbikes is especially a search for balance between contrasting elements. In the case of Atlas this was achieved by extra emphasizing lining, power and technique as a compensation of the relatively large luggage spaces. Thereby the crankshaft of the engine has been literary taken as the centre for the strongly wedge-shaped design. The storage rooms have been concealed in such a way that they are subordinate to the main form.
© Hanno Groen