GIANT COLOURS & GRAPHICS
For Giant participating in top-class sport is crucial for generating media-exposure. Besides sporty success, a distinguishing and well designed corporate identity plays a significant role in the recognizability and radiation of the brand.
Giant is a relatively young brand that wants to have the image of a winner. That's is why a sharp lining has been selected with the design of the clothes, with which the dynamics of the brand is emphasized. Large logos enhance brand awareness. In order to emphasize the no-nonsense image of the brand even more satisfying, almost primary colors have been selected.
Thanks to the performances of the athletes the designs have made a great contribution to enhance the reputation of the brand. In terms of sales figures the clothes have become extremely successful among amateur cyclists and mountainbikers.
The MCR and team clothing depicted here are some examples of the dozens of designs that Hanno Groen made for Giant.